Usability, Customer Experience & Statistics

SUPR-Q Full License

SUPR-Q Full License Download a standardized questionnaire with reliable and valid items to allow you to objectively quantify the perceptions of usability, trust/credibility, loyalty and appearance of websites. The full license allows you to see the scores from 150+ other websites from our proprietary database.
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If you will be making copies or distributing the product, please purchase the site license

This is the full SUPR-Q license and includes access to 150+ website scores. The limited license is also available at a discounted price.


How it Works

  1. Have users of a website answer the 8 SUPR-Q items: Do this either using a pop-up on a website, a survey or after a usability test.Note: The older version of the SUPR-Q used 13 items.
  2. Paste the responses into the calculator: The calculator automatically generates percentile ranks for a global score and each of the four sub-scales (Usability, Credibility, Loyalty and Trust).
  3. Compare your results to other websites: For the full license, you can see how your score compares a list of 150+ websites across twenty industries, government and academic institutions.
  4. Unlimited Users and Tests: The license permits you to administer the SUPR-Q for an unlimited number of tests and users on one website or domain. For multiple domains or agencies, contact us for pricing.

Demonstration of the SUPR-Q Calculator



SUPR-Q Background

The SUPR-Q (Standardized Universal Percentile Rank) measures the essential aspects of a website in just 8 multiple choice questions.

It was developed through a process called psychometric qualification, in which the best 8 items from a pool of 75 candidate items were identified. A peer-reviewed journal article discusses the validation process in detail. The items were winnowed down by only retaining those which generated high internal reliability, loaded highest across common factors, had the highest item-total correlation and could discriminate best between websites.

The database contains responses from more than 10,000 participants and 250 websites. The websites are updated on an ongoing basis (about once per quarter).

Usability: If users can't accomplish what they want to do, find the product they're looking for, or complete their purchase, it's as if like the information or product doesn't exist. A usable experience means a profitable experience.

Credibility (Trust, Value & Comfort): Does the website sell products and collect credit card information? Are you gathering email addresses to build a subscriber base? If users don't trust your website, which for many companies is synonymous with their company and brand, they won't give up their information and website growth is impeded.

Loyalty: Are users talking about your website favorably or are they telling their friends to avoid it like the plague? Will they return to the website and purchase more things or at least see what you have to say? These two items touch upon repeat usage from existing customers and net-new usage from new customers.

Appearance: Is your website looking like it's circa 1998, or is the appearance hindering the experience? Users form impressions of your website based on the appearance in just a few seconds.

More information on the psychometric validation of the SUPR-Q.

Who Should Buy

Website Managers, User Researchers & Designers: The SUPR-Q is ideally suited for defining a baseline and to comparing against later design improvements.

Marketing Professionals: Knowing how well your website is perceived relative to your competition and industry provides a competitive advantage.

Select Sample Screen Shots

Home Screen of the Calculator

Home Screen of the Calculator

Simply Copy and Past the raw responses to the 13 Items

Simply Copy and Past the raw responses to the 13 Items

Scores are compared directly to 100 other websites (Full License Only)

Scores are compared directly to 100 other websites (Full License Only)

Generate Confidence Intervals around the SUPR Score

Generate Confidence Intervals around the SUPR Score

Normalized Score and Percentile Rank

Normalized Score and Percentile Rank

Features

  • Unlimited Users and Tests
  • Converts Raw scores to Percentile Ranks
  • Generates Confidence Intervals
  • Internal Reliability Checking
  • Quick Scoring in Excel

What Customers are Saying:

SUPR-Q is easy to use and allows us to generate a usability score for our various websites without going through the expense and effort of conducting formal usability studies.

Philippe
Manager, Communications and Marketing Branch Industry Canada / Government of Canada


     

If you will be making copies or distributing the product, please purchase the site license All major credit cards, debit cards and PayPal Accepted.
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