Usability, Customer Experience & Statistics

Upcoming Events

Chicago, IL

Quantifying the User Experience: Chicago

Chicago: July 15th

Half-Day talk on Quantifying the User Experience, including : essential of UX metrics and methods; and 6 best practices for using numbers to inform design[Read More]

Rome, Italy

UX Boot Camp Rome

Rome: June 20-22nd

3 Days of Hands-On Training on UX Methods, Metrics and Analysis. Participants receive a User Experience Research Certificate and 2.5 Continuing Education Credits from the University of Denver. [Read More]

Denver, CO

UX Boot Camp: Denver

Denver: Aug 17-19 2016

3 Days of Hands-On Training on UX Methods, Metrics and Analysis. Participants receive a User Experience Research Certificate and 2.5 Continuing Education Credits from the University of Denver. [Read More]

Recent Content


Can You Take the Mean of Ordinal Data?

Can You Take the Mean of Ordinal Data?

Jeff Sauro • May 24, 2016

Yes, of course you can. But it depends on who you ask! It's a common question and point of contention when measuring human behavior using multi-point rating scales. Whether someone tells you it's permissible to take the average of ordinal data depends on their view of measurement theory—and not all people agree. Using the mean of ordinal data is fine; just be careful not to make interval or ratio statements about your data -- even researchers who take a more relaxed view of averaging ordinal data would disagree with that practice.[Read More]


Combining UX Research with Market Research

Combining UX Research with Market Research

Jeff Sauro • May 17, 2016

The successful researcher, regardless of title, should understand how to combine traditional market research and UX research activities for the best results. If you're in either role, you should understand the tools and techniques that help define what customers think and what they do—and that means blending methods and mindsets.[Read More]


The Pros and Cons of a Branded Survey

The Pros and Cons of a Branded Survey

Jeff Sauro • May 10, 2016

When creating a survey, one important variable to consider is whether to brand the survey as coming from your organization or having a third-party research firm host and send an anonymous survey. While a branded survey is likely to increase response rates, it comes with some drawbacks too.[Read More]


Visualizing Data: Raw vs Difference Scores

Visualizing Data: Raw vs Difference Scores

Jeff Sauro • May 3, 2016

Graphs of difference scores are a helpful visualization technique to help highlight differences compared to displaying raw scores. Their main advantage can also be a disadvantage as even small differences can look important. In customer research and analysis in general, while the graph maker can help, it's ultimately up to the viewer to understand if differences depicted have an impact that's meaningful or more modest.[Read More]


Create a UX Measurement Plan

Create a UX Measurement Plan

Jeff Sauro • April 26, 2016

Whether you're introducing how to measure user experience to an organization or trying to advance the maturity of your UX practice, you need a plan for measuring and improving the user experience. With a good idea about who your users are and how to collect data from them, here's a high-level plan to start measuring and then improving the user experience in 9 steps.[Read More]

Newsletter Sign Up

Receive bi-weekly updates.
[5959 Subscribers]

Connect With Us

About Jeff Sauro

About Jeff Sauro

Jeff Sauro is the founding principal of MeasuringU, a company providing statistics and usability consulting to Fortune 1000 companies.
He is the author of over 20 journal articles and 5 books on statistics and the user-experience.
More about Jeff...