Usability, Customer Experience & Statistics

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How Accurate Are Estimates From Online Panels?

How Accurate Are Estimates From Online Panels?

Jeff Sauro • January 17, 2017

Online panel research has been a boon for market research and UX researchers alike. But can you trust the data you get from these online participants? In this article, I'll discuss the difference between non-probability vs. probability based panels, sampling error vs. unrepresentativeness and examine the accuracy of estimates made from online panels. [Read More]


10 Golden Rules of Facilitation

10 Golden Rules of Facilitation

Jeff Sauro • January 10, 2017

Facilitation is a valuable skill for measuring the user experience. A good facilitator ensures sessions run smoothly, make participants comfortable, and extract the right data for even the most difficult scenarios, stakeholders, or participants. Good facilitation is more than following a script and rules; it's knowing when and how to apply the rules and when to go off script to get the right data while balancing the needs of the stakeholders and participants.[Read More]


Does Thinking Aloud Affect Where People Look?

Does Thinking Aloud Affect Where People Look?

Jeff Sauro • January 3, 2017

The results of this study found that thinking aloud affects where and how long people look at parts of a website homepage in the first five seconds (13 participants and 20 homepages). The results were consistent with earlier research that also found thinking aloud affects where participants look (at least in some capacity and depending on how participants are asked to think aloud). In this study, thinking aloud tended to shift participants' gaze from the upper navigation of the webpage to the left navigation. It's unclear if this pattern will hold with different tasks and webpages.[Read More]


50 UX Metrics, Methods & Measurement Articles from 2016

50 UX Metrics, Methods & Measurement Articles from 2016

Jeff Sauro • December 28, 2016

It was another busy year on MeasuringU.com with 50 new articles, the release of the 2nd editions of two books, UX Bootcamps in Denver and Rome and talks in London and Chicago. In 2016, our articles were served up to over a million visitors. Thank You! We covered topics including: usability testing, measurement and research methods, statistics, best practices with surveys, and data analysis and visualizations. Here's a summary of the articles I wrote in 2016.[Read More]


7 Ways to Improve the Success of Your Research

7 Ways to Improve the Success of Your Research

Jeff Sauro • December 20, 2016

The best-laid plans of researchers often go awry. No matter how carefully a research project is planned, things may still go wrong. There are many threats to the success of a customer research project. At both big and small companies, at agencies and on the client side, research projects can fail to live up to expectations. Here are seven techniques we use to help identify and mitigate problems to conduct a successful project.[Read More]

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About Jeff Sauro

About Jeff Sauro

Jeff Sauro is the founding principal of MeasuringU, a company providing statistics and usability consulting to Fortune 1000 companies.
He is the author of over 20 journal articles and 5 books on statistics and the user-experience.
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