Usability, Customer Experience & Statistics

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UX Boot Camp: Denver

Denver: Aug 17-19 2016

3 Days of Hands-On Training on UX Methods, Metrics and Analysis. Participants receive a User Experience Research Certificate and 2.5 Continuing Education Credits from the University of Denver. [Read More]

Recent Content


Controlling for Brand Attitudes in UX Studies

Controlling for Brand Attitudes in UX Studies

Jeff Sauro • July 26, 2016

While it's realistic to have a mix of brand lovers and haters in a UX study, you'll often want to understand how much the experience differs despite these variations in participants' brand attitudes. Brand favorability has a strong and statistically significant impact on UX metrics. The correlation is strong enough that it often masks the differences between interfaces being compared. To control for the effects of brand favorability you can use an ANCOVA (preferred) or create a segment of low and high brand favorability participants to see whether the patterns in metrics hold.[Read More]


15 Mobile UX Facts and Insights for 2016

15 Mobile UX Facts and Insights for 2016

Jeff Sauro • July 19, 2016

The mobile user experience is no longer a niche industry. It's hard to talk about the user experience of websites and software and not consider the impact and experience of mobile devices. We've presented a number of facts and insights in 2013 and 2015. Here's an updated and expanded version culled from many sources on the internet and our own mobile usability studies.[Read More]


5 Ways to Use the System Usability Scale (SUS)

5 Ways to Use the System Usability Scale (SUS)

Jeff Sauro • July 12, 2016

The System Usability Scale (SUS) is the most used questionnaire to measure perceptions of usability. The SUS's wide adoption and good psychometric properties means it's a good instrument to start measuring with. Here are five uses of the System Usability Scale: After a usability test, in a survey, with prototypes, for focused functionality, on mobile apps and more.[Read More]


5 Steps for Getting Started with Statistics for Research

5 Steps for Getting Started with Statistics for Research

Jeff Sauro • July 5, 2016

Statistics can be daunting, especially for UX professionals who aren't particularly excited about the idea of using numbers to improve designs. But like any skill that can be learned, it takes some time to understand statistical concepts and put them into practice. Here's five steps for getting started: understanding data types, sampling error, confidence intervals, statistical significance and knowing what test to use.[Read More]


Essential Excel Skills For Researchers Part 2

Essential Excel Skills For Researchers Part 2

Jeff Sauro • June 28, 2016

Excel is an invaluable tool for analyzing and displaying data. In Part 1 I covered some essentials Excel skills, such as conditionals, absolute references and the fill handle. In this second part I'll cover a few more shortcuts and advanced functionalities that mimic database manipulations (without needing to know SQL).[Read More]

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About Jeff Sauro

About Jeff Sauro

Jeff Sauro is the founding principal of MeasuringU, a company providing statistics and usability consulting to Fortune 1000 companies.
He is the author of over 20 journal articles and 5 books on statistics and the user-experience.
More about Jeff...